Health Insurance Association Of America

What Does Health Insurance Association Of America Mean?

The Health Insurance Association of America was a group of insurance companies that sold health insurance and advocated for reforms within the industry. In 2004, it merged with the American Association of Health Plans to form America’s Health Insurance Plans (AHIP). AHIP today represents many of the carriers people see when they compare health insurance quotes on the private market.

Insuranceopedia Explains Health Insurance Association Of America

In 1993, an advertising campaign called “Harry and Louise” aired on television for a year. The purpose of the campaign was to oppose the healthcare law proposed by President Bill Clinton. The costly campaign was funded by the Health Insurance Association of America and demonstrated the association’s strong opposition to legislation affecting the insurance industry.

To strengthen its lobbying efforts, the Health Insurance Association of America merged with the American Association of Health Plans in 2004 to form America’s Health Insurance Plans (AHIP). Later, Harry and Louise reappeared in new ads to promote the Affordable Care Act (Obamacare). The ACA changed which plans insurers can offer and added subsidies that affect how to lower health insurance costs for people buying coverage on their own.