Insuranceopedia - The Middle Market M&A Education Site

Risk is a part of life and, as you know, life can be complicated. But insuring your finances, property and loved ones shouldn’t be. Unfortunately, getting the insurance information you need to help protect you from some of life’s risks is often anything but simple. We'd like to change that.

Whether you’re seeking an answer to a specific question or just want to be informed, we aim to be your most trusted online resource for insurance-related information. After all, when it comes to protecting you and your family against financial risk, insurance is the best tool there is.

We’re here to cut through the clutter and help you understand everything from key insurance terms and types, to contracts, clauses and coverages.

Insuranceopedia is part of the Janalta family of brands.

How Insuranceopedia Came to Be

Insuranceopedia was founded in 2014 by Darrel Pendry with Cory Janssen. Combining expertise in the insurance industry with digital media expertise, the site was intended as a way to educate readers about insurance and demystify its core concepts.

Our aim is to educate consumers before they reach out to insurance companies and brokers for the coverage they might need. When people understand the products and coverages available, they are equipped to ask the right questions and make better, more informed decisions. 

Over the years, Insuranceopedia has grown to include a dictionary of more than 2300 insurance-related definitions as well as a huge selection of educational content around all types of insurance, with a focus on home, life, auto and liability insurance. The site has also become a key resource for consumers as well as insurance brokers and financial professionals who are looking to help educate their clients.

Insuranceopedia's Founders

Darrel Pendry
Darrel Pendry

Darrel Pendry is a co-founder and the Vice President of Business Development at Insuranceopedia. For the past 16 years, he has worked as an owner and advisor at Bridge Wealth Group, an insurance and financial services group in Edmonton, Alberta. He also owned and operated Bridge Financial Insurance Ltd., a personal and commercial insurance brokerage in Alberta, which was eventually sold to Brokerlink. Darrel is also a licensed insurance agent in the province of Alberta and British Columbia.

Cory Janssen
Cory Janssen

Cory Janssen is a co-founder of Insuranceopedia as well as the co-founder and CEO of AltaML, a developer of machine learning applications. Previously, Cory was co-founder of, a financial education site that provides content and tools to help educate individual investors. From its founding in 1999, Investopedia became one of the most popular financial sites on the web and was sold to Forbes Media in 2007.

Editorial Standards

Accuracy matters. Our team of editorial contributors is composed of insurance experts and enthusiasts who bring you reliable information that is created or fact-checked by industry professionals. Insuranceopedia is committed to providing content that readers can trust. 

This site is advertiser supported, but we aim to make those relationships as clear as possible by clearly labeling advertiser-sponsored content and highlighting affiliate relationships according to FTC guidelines

Although we aim to make our content evergreen, we regularly evaluate and update older content to ensure that it continues to be accurate and provide value to readers. 

If you find an error or something you think could be improved, please let us know.

Contact Us

Whether you have a comment or suggestion to share, we look forward to hearing from you. Feel free to reach out by visiting our Contact Us page.


Insuranceopedia’s offices are located in downtown Edmonton, Alberta. 

Edmonton skyline

2200 10130 103 St. NW
Edmonton, AB T5J 3N9

Write for Us

Want to write for us? Get information about becoming a contributor here.

About Janalta Interactive

Insuranceopedia is part of the Janalta Interactive publishing family, which focuses on creating smart and trusted web properties in niche industry verticals.

Over 4.5 million viewers each month find answers or are inspired by our education-driven content.

The IT education site where IT professionals and technology decision-makers get an in-depth look at the latest technology trends.
A sex education site delivering the goods everyone should get in high school – plus a bit of fun.
A leading resource for the EHS industry that empowers the workplace by putting health and safety information in the public domain.
Maximum Yield
The go-to source of information on controlled-environment gardening for modern growing professionals.
An online hub for the corrosion industry professionals that aims to provide the first steps in the research journey around protecting asset integrity.
A leading-edge education site about trenchless construction and rehabilitation, and the industries behind them.
Helping private company owners and entrepreneurs sell their businesses on the right terms, at the right time and for maximum value.
A trusted resource in helping to demystify the process of trying to get pregnant, and, above all else, a place you can count on to inform, support, and keep you company through all the highs and lows.
Go back to top