Online Fulfillment

What Does Online Fulfillment Mean?

In the context of insurance, online fulfillment refers to the process by which an insurance company or agent completes and finalizes an order placed online. Fulfillment occurs when the customer purchases the product, a monetary transaction is completed, and the insurance company delivers the product to the customer.

Insuranceopedia Explains Online Fulfillment

With advancements in technology, many businesses have transitioned parts of their operations online, including insurance companies. Selling policies over the internet allows insurers to reduce overhead costs and reach a broader audience. For example, online fulfillment occurs when an auto insurance company sells a policy on its website and delivers it to the customer after receiving payment. Most major auto insurers now let you get a quote, pay, and download proof of coverage in one sitting, which is why so many drivers compare car insurance rates and quotes online before talking to an agent. The same setup works for home policies, where you can compare homeowners insurance quotes from several carriers and finish the application without leaving the site.