Best Life Insurance Companies in Wisconsin

MassMutual was named Best Overall Runner-Up thanks to its wide selection of life insurance policies. The company offers term, whole, and universal coverage at great rates, with many rider options for customization. Its career agents, trained extensively in MassMutual products, provide expert service. The company’s financial strength is underscored by an A++ Superior rating from AM Best. While not as dominant in Wisconsin, it’s a respected name in the industry.

Headquartered in New York City and with a presence throughout the state, New York Life has been a trusted life insurance provider since 1845. Employing thousands, it has built a strong reputation. We chose it as the best overall for its wide range of products, including standout term life options like the Million Plus Level Term 10, which features fixed premiums for ten years and coverage of at least $1 million.

Premiums for New York Life’s term insurance go up after 10 years, though many policies can be converted to permanent life insurance. Their whole life plans include customizable payments for those with fluctuating incomes or early payment goals. The Secure Wealth Plus policy, available for individuals aged 0 to 60, can be paid off within 10 years. New York Life is the Best Overall due to its financial strength and scale as the third largest U.S. life insurer and the largest mutual company.

Mutual of Omaha, celebrated for its dedication to seniors, became famous with its “Wild Kingdom” show and trusted through its skilled agents. The company provides a guaranteed-issue policy for serious illnesses, requiring no medical exams or health questions, and a simplified-issue policy for minor conditions like diabetes, which skips the exam but asks health-related questions.

Seniors, who often pay the highest premiums for life insurance, trust Mutual of Omaha for its senior-specific products. The company has a long-standing history of offering Medicare supplements and life insurance. Baby Boomers and their parents have relied on the brand for years, attracted by its targeted mail outreach and agent expertise.

Known for its exceptional customer satisfaction, State Farm has been praised by J.D. Power for its life insurance services. The company operates the largest network of agents in the U.S., offering convenient access to help through its local offices. Trusted for its compassionate service and prompt claims process, State Farm stands by families during their most challenging moments.

Recognizing that young adults prioritize affordability, Transamerica designs life insurance policies that align with their budgets. Its website caters to this demographic with clear and concise information that’s easy to navigate. Transamerica is dedicated to ensuring life insurance is accessible to everyone, no matter their age or financial standing.

Many young adults defer life insurance until they marry or have children, making it difficult for companies to engage this demographic. Transamerica targets younger clients for their profitability, thanks to lower mortality rates. However, its customer service ranked the lowest in our review, possibly due to varying service quality among its independent agents.

Recognized as the best life insurance company in Wisconsin, MassMutual offers competitive rates and financial reliability. While several low-cost insurers operate in the state, MassMutual frequently provides the best rates for term life insurance. Price is an important factor for buyers, and MassMutual’s term policies stand out for their affordability and generous coverage. Whole and universal life policies are priced higher, as is common with permanent insurance products.

Nationwide is well-regarded across the country with many local branches providing sales and service. Smokers in Wisconsin seeking life insurance will find their motto, “Nationwide is on your side,” holds true. Despite slightly higher rates for smokers compared to leading competitors, Nationwide is the best choice for smokers due to its competitive pricing, available agents, and exceptional customer support.