Though it’s only been in business since 2015, Lemonade is making a splash in the life insurance marketplace. It offers high coverage limits, simple term life policies, and no medical examination is needed. With Lemonade, life insurance buyers between 18 and 60 can find out if they qualify for life insurance in minutes. If you qualify, you’ll also get an approval decision almost immediately.
Many life insurance buyers don’t want to undergo a medical exam when they buy life insurance because of having a busy schedule or being averse to having their blood drawn. Lemonade appeals to this crowd because to apply, you only have to answer a series of personal and health history questions online.
Like many companies with no medical exam life insurance, Lemonade’s rates will be a bit higher than standard rates, but they’re still affordable for most life insurance buyers.
Lemonade largely handles policyholder service and communication through its mobile app and online chatbot, Maya. Through both channels, customers can view policy details, modify beneficiaries, pay premiums, and more, making it very easy to do business with Lemonade.