Field Force

What Does Field Force Mean?

A field force consists of agents, managers, and other staff who operate in local offices to generate sales for the insurer directly in the field. This differs from a sales force, which primarily focuses on creating sales through online channels or telephone calls.

Insuranceopedia Explains Field Force

To optimize its sales, an insurance company benefits from having both a field force and a sales force that focuses on online or telephone sales. The advantage of a field force is its ability to engage directly with local communities and generate sales on the ground. For instance, an insurer might have its headquarters in Boston but maintain a local office in Hartford, Connecticut, to actively pursue business in that area.