General Agent (GA)

Published: | Updated: June 15, 2017

Definition - What does General Agent (GA) mean?

General agents are insurance agents who sell insurance products to other insurance agents or brokers. The other insurance agents and brokers then sell these products to the people or companies who will be using the insurance. In this way, general agents act as insurance wholesalers as opposed to insurance retailers.

Insuranceopedia explains General Agent (GA)

General agents often have their client's approval to act on their behalf in many different areas. Since many insurance products are not sold directly from an insurance company to a policyholder, general agents act as a sort of middleman to move the insurance product down the pipeline to its final destination.

How Well Do You Know Your Life Insurance?

The more you know about life insurance, the better prepared you are to find the best coverage for you.

Whether you're just starting to look into life insurance coverage or you've carried a policy for years, there's always something to learn.

Share this:

Connect with us

Email Newsletter

Join thousands receiving the latest content and insights on the insurance industry.