General Agent (GA)
Definition - What does General Agent (GA) mean?
General agents are insurance agents who sell insurance products to other insurance agents or brokers. The other insurance agents and brokers then sell these products to the people or companies who will be using the insurance. In this way, general agents act as insurance wholesalers as opposed to insurance retailers.
Insuranceopedia explains General Agent (GA)
General agents often have their client's approval to act on their behalf in many different areas. Since many insurance products are not sold directly from an insurance company to a policyholder, general agents act as a sort of middleman to move the insurance product down the pipeline to its final destination.