Guiding Principles

Updated: 19 October 2024

What Does Guiding Principles Mean?

Guiding principles are the parameters that shape how a business and its employees or representatives operate. These principles are often presented as a promise to clients and customers or as an assurance of consistency in the company’s dealings.

Insuranceopedia Explains Guiding Principles

It was once common for insurance companies to draft guiding principles for the policies they issued. These principles assured policyholders that their claims would be handled in good faith and added a layer of transparency.

Guiding principles could outline targeted turnaround times, explain how information collected during the claims process would be used by the insurer, and specify which documents the claimant would need to submit.

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