American Council Of Life Insurance

What Does American Council Of Life Insurance Mean?

The American Council of Life Insurance is an organization made up of companies that sell life insurance in the United States. It works to influence legislation related to the industry and promotes awareness and understanding of life insurance through advertising in mass media.

Insuranceopedia Explains American Council Of Life Insurance

The American Council of Life Insurance is headquartered in Washington, D.C., and claims to have 280 member companies on its website. Most major U.S. carriers belong to the group, and you can see how many of them appear on our complete list of life insurance companies.

The council’s primary role is to lobby for laws that benefit the insurance industry. One notable success was its lobbying for the Insurance Capital Standards Clarification Act of 2014, which effectively established a distinction in how the insurance industry should be treated compared to sectors like banking.

In addition to engaging with lawmakers, such as congressmen, the council also runs advertising campaigns to advocate for insurance-related legislative reforms and to promote the industry overall. Membership in the council is not a measure of policy quality, so shoppers comparing carriers should look at financial strength ratings, claims handling, and pricing, which is what our review of the best life insurance companies covers.