Health Insurance Association of America (HIAA)

Published: | Updated: January 27, 2017

Definition - What does Health Insurance Association of America (HIAA) mean?

Health Insurance Association of America was a group composed of insurance companies that sold health insurance. It lobbied for reforms for the industry. It merged with American Association of Health Plans to form America's Health Insurance Plans in 2004.

Insuranceopedia explains Health Insurance Association of America (HIAA)

In 1993, an ad campaign called "Harry and Louise" was aired on television. It aired for a year. The content of this act was to oppose the health care law proposed by President Bill Clinton. That costly advertising campaign was funded by the Health Insurance Association of America. It showed how vigorous the association was in reacting to legislation regarding the insurance industry.

To further bolster its lobbying efforts, it joined American Association of Health Plans in 2004 to form America's Health Insurance Plans. Harry and Louise later resurfaced to promote Obamacare.


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