Health Insurance Association of America was a group composed of insurance companies that sold health insurance. It lobbied for reforms for the industry. It merged with American Association of Health Plans to form America's Health Insurance Plans in 2004.
In 1993, an ad campaign called "Harry and Louise" was aired on television. It aired for a year. The content of this act was to oppose the health care law proposed by President Bill Clinton. That costly advertising campaign was funded by the Health Insurance Association of America. It showed how vigorous the association was in reacting to legislation regarding the insurance industry.
To further bolster its lobbying efforts, it joined American Association of Health Plans in 2004 to form America's Health Insurance Plans. Harry and Louise later resurfaced to promote Obamacare.
Share this Term
Stay informed with Insuranceopedia!
The world of insurance can be complicated. Subscribe to the Insuranceopedia newsletter and stay in the know! Access expert content, industry term definitions and answers to your questions from knowledgeable insurance insiders. Arm yourself with what you need to know to keep your assets and your family safe.
Latest Articles
