Definition - What does Rollout mean?

Rollout is a business term that refers to the launch and release of a new product. It may involve attention-generating activities such as media advertisements, press releases, or viral marketing campaigns aimed at drumming up interest in the product.

Insuranceopedia explains Rollout

Major movie studios often have very conspicuous product rollouts. In fact, the release of a movie is often accompanied with a marketing campaign whose costs can equal or surpass the budget for the production. These rollouts typically involve trailers and other promotional materials aired over various forms of media.

A rollout can also be less showy. Sometimes, the product is introduced to a select few people who will be given an opportunity to test and review it. These initial reactions to the product will give the company a chance to improve it before mass producing it.

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