Rollout

What Does Rollout Mean?

“Rollout” is a business term that refers to the launch and introduction of a new product to the market. This process often includes promotional activities such as media advertisements, press releases, and viral marketing campaigns designed to generate interest and excitement around the product.

Insuranceopedia Explains Rollout

Major movie studios often execute highly visible product rollouts, with movie releases accompanied by marketing campaigns that can rival or even exceed the production budget. These rollouts typically include trailers and other promotional materials broadcast across various media platforms.

However, not all rollouts are as flashy. Sometimes, a product is introduced to a small, select group for testing and feedback. This allows the company to gather initial reactions and make improvements before proceeding with mass production.