Best Life Insurance In Denver, CO

I believe Northwestern Mutual is the best life insurance company overall because of its financial strength, dividend-paying history, and commitment to educating people about permanent life insurance.

min read
Updated: 23 January 2024
Written by
Bob Phillips
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We understand the importance of life insurance at Insuranceopedia. Our team can assist you in selecting the ideal policy from the leading life insurance companies in Denver to ensure your loved ones’ financial security. Trust us to help you make the best choice.

This review will cover a range of life insurance policies and provide valuable information on the average cost of life insurance in Denver. It is essential to choose the right insurance company and policy that suits your age group to avoid any long-term financial difficulties for your family.

As a former career agent with years of experience evaluating life insurance companies, I am very familiar with the insurers discussed in this review. While each caters to a specific demographic, they are all financially stable and have excellent reputations.

Best Life Insurance companies In Denver, CO 2024

Best Life Insurance, Denver 2024

Compare the best life insurance companies in Denver, CO

Overall Rating Best For A.M. Best Rating J.D. Power Rating (Best 1000) Online Experience (Best 10.0) Get A Quote
Northwestern Mutual
4.9

Best Overall

A++

794

9.5

Instant Quote
Haven Life
4.7

Best No Medical Exam Policies

A++

NR

9.6

Instant Quote
Mutual of Omaha
4.8

Best for Seniors

A+

801

9.7

Instant Quote
MassMutual
4.8

Best for Young Adults

A++

780

9.7

Instant Quote
Transamerica
4.6

Best for Cheapest Life Insurance

A+

740

9.6

Instant Quote
State Farm
4.8

Best for Customer Service

A++

839

9.6

Instant Quote
Scroll to see comparisons

Our Methodology

When evaluating life insurance companies, Insuranceopedia takes into account various factors, including customer service ratings, product offerings, pricing, and online experience. Additionally, the team's experience in the life insurance industry, interactions with agents representing these companies, and years of experience reviewing life insurers and policies have provided valuable insights into their service and offerings.

48

Quotes Analyzed

14

Brands Reviewed

25+

Research Hours

15+

Years Of Experience

Reviews of The Best Life Insurance Companies In Denver


Best Overall

Overall Rating
4.9

Key Statistics

8/10 Affordability
10/10 Customer Reviews
10/10 Claims
10/10 Coverage level

Why We Like Them

Did you know that Northwestern Mutual is the leading seller of life insurance in the United States? They offer both term and permanent life insurance policies, and one of the unique benefits of their term life insurance is that it can be converted to permanent coverage without needing a medical exam.

In Denver, Northwestern Mutual has gained a reputation as the leader in the life insurance market, holding the largest market share among major insurers. This is not because of excessive advertising but because of their dedication to educating people on the importance of life insurance and helping them select a policy that meets their specific needs.

Northwestern Mutual also has a high policy retention rate and financial stability, thanks to their agents, who tend to stay with them for extended periods. This makes them one of the most secure companies in the insurance industry. In fact, by 2023, the company is projected to pay $6.8 billion in dividends to qualifying policyholders.

Even though a company is not the “cheapest,” it can still be the best choice for you based on the coverage you need, the company’s reputation, and its financial strength. “Best” is a relative term, the company that is best for you may not be the best for someone else.

Benefits & Drawbacks

Benefits
  • A low number of complaints filed with state regulators
  • Diverse product portfolio
  • Exceptional dividend-paying history
Drawbacks
  • Rates are higher than most competitors
  • Products are only sold through company agents
  • Can’t get quotes or apply online

Best No Medical Exam Life Insurance

Overall Rating
4.7

Key Statistics

8/10 Affordability
10/10 Customer Reviews
10/10 Claims
8/10 Coverage level

Why We Like Them

Most people have the perception that buying life insurance is a hassle. Many have been very pleasantly surprised with how simple Haven Life makes it through their Haven Simple no medical exam life insurance coverage.

Haven Simple is a type of term life insurance policy that never requires a medical exam. You can apply online, and if approved, your coverage starts immediately. This is very rare in the life insurance industry and is a good reason why Haven Life is gaining popularity.

Haven Life is supported by MassMutual, a strong financial institution that has also been successful in the Denver market and is profiled below. At a time when people are concerned about the financial stability of banks and insurance companies, it’s reassuring to know that Haven Life’s parent company is one of the most financially secure in the life insurance industry.

Though not many companies offer no medical exam life insurance, there is a viable market for it. Many people are averse to having a medical exam if they’re healthy and want to buy life insurance; and in some cases, it deters people from buying coverage.

Benefits & Drawbacks

Benefits
  • Sells no medical term life insurance online
  • Financially backed by MassMutual
  • The website is easy to navigate and make a purchase
Drawbacks
  • Doesn’t offer permanent life insurance products
  • The company doesn’t have a mobile app
  • Some policies are not available to people over the age of 55

Best for Seniors

Overall Rating
4.8

Key Statistics

8/10 Affordability
9/10 Customer Reviews
10/10 Claims
10/10 Coverage level

Why We Like Them

We selected Mutual of Omaha Best for Seniors because of its expertise in serving the senior market. Unlike many other insurance providers, it offers “guaranteed issue” life insurance policies to seniors. In Denver, Mutual of Omaha is a trusted brand among seniors who have been its loyal customers for many years.

The company’s agent salesforce is well-trained in the senior product line, including Medicare supplements and whole life insurance. A top-rated product among seniors is Mutual of Omaha’s guaranteed issue life insurance, which doesn’t require answering any health questions or having a medical exam. This is especially helpful for seniors with pre-existing medical conditions who don’t qualify for a standard policy.

Comparatively, seniors pay much higher rates for life insurance than their younger counterparts, and their rates rise again every time they celebrate a birthday. Seniors need affordable life insurance from a quality insurer they know and trust.

Benefits & Drawbacks

Benefits
  • Competitive rates for seniors in Denver
  • The company is very sound financially
  • Well-trained agents sell life insurance to seniors
Drawbacks
  • Only sold through Mutual of Omaha agents
  • No mobile app
  • Can’t be purchased online

Best Life Insurance Companies for Seniors in Denver

Company Monthly Cost
MassMutual $42
State Farm $46
Mutual of Omaha $48
Nationwide $47
AAA $50

Best for Young Adults

Overall Rating
4.8

Key Statistics

10/10 Affordability
9/10 Customer Reviews
9/10 Claims
9/10 Coverage level

Why We Like Them

MassMutual has been chosen as the top choice for young adults by me for its reasonable rates and the knowledge of its agent sales force which is dedicated to educating young buyers on the importance of owning some type of life insurance coverage.

This is especially significant for young adults, who are frequently on a tight budget as they begin their careers and start families. During this stage of life, low premiums become increasingly important.

MassMutual’s career agents are well-versed in the company’s products and recognize the importance of life insurance for young adults. They effectively communicate the product’s intricacies and benefits, making it more accessible for young buyers.

For younger buyers, life insurance is never more affordable than when they’re in their 20s and 30s; unfortunately, many of them aren’t aware of this and don’t take action. More and more companies are getting the message out that the best time to buy life insurance is when you’re young, and it helps young buyers of life insurance choose the best coverage for their situation.

Benefits & Drawbacks

Benefits
  • Low premiums for young adults
  • Sells many types of life insurance
  • Sales force dedicated to educating young buyers
Drawbacks
  • Policies are not sold online
  • The underwriting process can be slow
  • No mobile app

Best Life Insurance Companies for Young Adults in Denver

Company Monthly Cost
Transamerica $18
Mutual of Omaha $20
MassMutual $21
AAA $22
Nationwide $25

Best For Cheapest Life Insurance

Overall Rating
4.8

Key Statistics

10/10 Affordability
7/10 Customer Reviews
9/10 Claims
9/10 Coverage level

Why We Like Them

Are you looking for affordable life insurance policies in Denver? Transamerica might be the right choice for you. This company offers some of the cheapest term life insurance policies on the market. You can choose a term of 10, 15, 20, 25, or 30 years and a face amount of up to $10 million or more. To keep costs low, Transamerica sells its products through independent agents rather than maintaining costly local offices.

However, it’s worth noting that Transamerica’s customer service isn’t highly rated by policyholders. In fact, according to J.D. Powers’ ratings, Transamerica has the second-lowest customer satisfaction rating among all major U.S. life insurance companies, and it holds the lowest rating among the companies we reviewed.

Although cheap rates are a significant factor, policyholder service is equally important. Companies that use career agents to sell their products rather than independent agents often offer superior policyholder service because their agents have more of a vested interest in customer retention for pension purposes.

Benefits & Drawbacks

Benefits
  • An extensive network of trained agents sells Transamerica policies
  • Offers a full complement of life insurance products and riders
  • Has the best rates in Denver
Drawbacks
  • A high number of customer complaints filed
  • Policy fees and expenses are high with their permanent policies

Cheapest life insurance in Denver

Company Rates for $250,000 Coverage Rates for $926,000 Coverage (Recommended)
Transamerica $11 $25
Nationwide $14 $26
Mutual of Omaha $14 $26
MassMutual $12 $29
AAA $16 $31

Best for Customer Service

Overall Rating
4.8

Key Statistics

9/10 Affordability
10/10 Customer Reviews
10/10 Claims
8/10 Coverage level

Why We Like Them

J.D. Powers has consistently ranked State Farm as a top life insurance company in terms of customer satisfaction. This recognition is a result of their extensive network of agents, which surpasses that of any other insurance company in America. State Farm also has many service offices throughout Denver and Colorado.

State Farm is renowned for providing outstanding customer service, which is highly valued by policyholders. What distinguishes them from most other companies is that they have local neighborhood offices, where individuals can meet their local agents in person to receive sales assistance or policyholder service.

Outstanding customer service and prompt claims handling are vital in the life insurance industry. They are particularly important for families who are grieving and depend on their life insurance provider for compassionate and timely assistance during a very difficult time.

Benefits & Drawbacks

Benefits
  • Has a much lower number of customer complaints than the industry average
  • Carries top financial ratings for claims-paying ability
  • More agents providing service than any other insurer
Drawbacks
  • Can only buy policies from State Farm agents
  • A limited number of riders are available

How to find the best life insurance company for you

Upon analyzing several insurance providers, we’ve discovered that all of them have policies that could potentially fulfill your requirements. Nonetheless, based on your specific circumstances, there might be a particular company that offers more benefits compared to the rest.

If you are looking for the best life insurance company for your needs, ask yourself these five questions:

  1. What are the company’s financial ratings?
  2. Does the company offer the type of policy I need?
  3. Do I want assistance from a local agent, or do I prefer to search for policies online?
  4. Are the company’s rates competitive for my age group?
  5. Are most online reviews of the company positive?

It is important to remember that your situation is unique and may differ from that of your friends or family members.

Largest life insurance companies in Denver, Colorado

In Denver, there are many life insurance companies competing for your business. The five companies with the highest market share are:

Company Market Share
Northwestern Mutual 13%
Lincoln Financial 5%
New York Life 5%
State Farm 5%
MassMutual 4%

Average Cost of Life Insurance in Denver, CO

Average Cost of Life Insurance in Denver for Females

Company Rates for $250,000 Coverage Rates for $926,000 Coverage (Recommended)
Transamerica $9 $21
Nationwide $12 $20
Mutual of Omaha $14 $22
MassMutual $11 $23
AAA $13 $28

Average Cost of Life Insurance in Denver for Males

Company Rates for $250,000 Coverage Rates for $926,000 Coverage (Recommended)
Transamerica $10 $24
Nationwide $13 $25
MassMutual $12 $25
Mutual of Omaha $13 $27
AAA $14 $31

Factors that impact the cost of your life insurance policy in Denver

Many factors affect the cost of life insurance in Denver, including the following:

The insurance company: Life insurance rates vary among companies.

Your location: insurers must file state-specific rates, including in Colorado, which affects rates for Denver life insurance policyholders. Colorado residents are considered above average in overall health, which can positively impact their life insurance rates.

Gender: Insurance rates for men are typically higher than for women due to their shorter life expectancy.

Smoker or Nonsmoker: Individuals who smoke are charged higher rates due to their tendency to have shorter life expectancies.

Credit Score: Insurers in Denver can factor in your credit score to determine your insurance rates.

Riders: If you opt for extra features such as a child rider or disability waiver of premium, your insurance policy cost may increase.

It is important to note that insurance companies use different criteria and methods to calculate premiums, which can lead to different rates. To find the best life insurance policy with competitive rates that suit your situation, it is advised to compare quotes from multiple insurers through Insuranceopedia.

Colorado life insurance laws to know

Life insurance providers in Colorado are required to follow state regulations that safeguard policyholders and establish guidelines concerning how insurers should operate in the Centennial State.

Contestable period

In Colorado, life insurance policies have a contestability period of two years from the effective date. If the policyholder provided inaccurate, deceptive, or untrue information on their application, the insurance company can reject the claim.

Free Look Period

After receiving their life insurance policy from the company or agent, individuals have ten days to return it and receive a full refund of all premiums paid to the insurance company.

Grace Period

In Colorado, policyholders who miss a premium payment for their life insurance are entitled to a grace period of 31 days. During this period, they can catch up on their payment and prevent their policy from lapsing.

Time Allowed to Settle a Claim

In Colorado, insurers must pay interest on unsettled claims from the date of the policyholder’s death. After 30 days, the insurance company is subject to an interest rate increase.

In the news

In February of 2023, the Colorado Division of Insurance proposed new rules requiring state-licensed life insurers to provide an inventory of all AI models they use, establish strict governing principles on how they deploy algorithms, and submit to significant oversight and reporting demands.

Information about Denver

Denver, the capital of Colorado, is a vibrant city nestled in the Rocky Mountains. With a population of over 700,000, it offers a mix of outdoor adventure and urban amenities. Known for its sunny climate and stunning natural beauty, Denver is also home to a thriving arts and cultural scene. According to the U.S. Census Bureau, Denver experienced a 20.5% population growth between 2010 and 2020, making it one of the fastest-growing cities in the United States.

FAQs

Is life insurance more expensive in Denver?

The cost of life insurance in Denver is similar to other cities. Many factors, such as age, health history, height, weight, and smoking habits, influence the cost of life insurance.

Where is the best place to get life insurance in Denver?

While some people prefer working with an agent directly, most now prefer buying their life insurance online. We recommend getting quotes and life insurance through a website that can provide you with multiple quotes simultaneously, such as Insuranceopedia.

What is the average monthly cost of life insurance in Denver?

On average, the cost of life insurance in Denver for a $250,000 policy is about $15 for a 10-year term life policy.

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